Benefits Of Outsourcing SEO
In the U.S., business owners spend more than 0 billion annually on digital marketing services, and this includes services such as email marketing, web development, and video production. However, the most significant part of the money is spent on Search Engine Optimization (SEO). SEO usually focuses on ensuring that your website will be among the results that appear on the first page of results whenever a client turns to the internet to look for information. Here are some reasons why it is advisable to outsource SEO to freelancers or an agency providing the services.
SEO is very complicated. While the idea behind SEO is pretty straightforward, it is not easy to get an easy to get your website on top of the search engine results. It will take a lot of research as well as deep understanding to learn how the Google algorithms function. Google’s search algorithms process the words used in a search, the location and the relevance of the search to determine what information to provide. The Google algorithm changes all the time. In 2018 only, the service reported 3,234 updates, and this means that one will struggle to keep up with the ever-changing algorithms.
Hiring an in-house SEO team is expensive considering that the median salary for an SEO manager is ,712 a year. Most companies will require more than one staff, and the business might have to part with more than a quarter of a million dollars every year as salary to SEO staff. On the other hand, one can outsource SEO experts on a contract or project basis for ,000-,000.
One should also consider outsourcing SEO when this is not their area of expertise. When you or your staff are not SEO experts, there is a need to hire an SEO company to take charge of the SEO campaigns.
To run your business, you require specific tools for the daily operations, ranging from machinery to software. It is the same care with SEO, and the necessary tools are very expensive. You do not have to spend some hundreds of thousands of dollars for entire enterprise software systems and marketing automation programs when you can hire an agency with the tools to handle your SEO campaigns.
Choosing to outsource SEO to a full-service digital marketing company will mean that you have access to experts who can offer more than just SEO. While SEO is the primary reason why you will retain the experts, they can also handle some of the marketing needs of your company in the future. With the help of an agency, you can find out more about video production and email marketing when you are ready for launch.