Digital marketing drives action. What success looks like will depend on the activity you’re running and the audience to whom you’re reaching out. If you don’t monitor your activity’s performance, you can’t quantify whether what you’re doing makes a difference, and why. Here are three types of website statistics that help you understand whether your activity is working for you.
Visitors to Your Website
Performance marketing leader and entrepreneur, Eyal Gutentag, is emphatic on the importance of results-based marketing. Daily website visitor numbers is a vital metric in measuring whether your digital marketing is driving people to your site. But it’s not enough to know the overall figure. You need to ask other questions too...Read More