
Business is all about making more money than you spend. If you get that equation wrong, your business is doomed. No matter how complicated or specialized the work you do might be, that’s what it all boils down to on a fundamental level. Because of that, taking on unnecessary expenditure is the last thing any company wants to do – especially when it’s a start-up, or if it’s in a delicate stage of growth. That means consultants often don’t get hired when they really should. After all, who wants to spend much-needed cash on hiring someone external to come into your business and tell you what to do?
We can all think of appropriate responses to that question...
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